Infinity Energy, a solar energy company, is currently facing a lawsuit from another solar energy company, Infinite Energy Home Services. The lawsuit alleges trademark infringement, claiming that Infinite Energy’s newer mark is too similar to Infinity Energy’s existing mark and is likely to confuse consumers.

Background

Infinity Energy was founded in 2008 and is headquartered in Rocklin, California. The company provides solar panel installation and other solar energy services to homeowners and businesses. Infinite Energy Home Services was founded in 2020 and is also headquartered in California. The company provides similar services to Infinity Energy, including solar panel installation, battery storage, and electric vehicle charging.

The Lawsuit

In 2021, Infinity Energy filed a lawsuit against Infinite Energy Home Services in the United States District Court for the Eastern District of California. The lawsuit alleges that Infinite Energy’s mark is “confusingly similar” to Infinity Energy’s mark and is likely to cause consumers to believe that the two companies are affiliated or related.

Trademark Infringement

Trademark infringement occurs when a company uses a trademark that is confusingly similar to another company’s trademark in a way that is likely to cause consumers to believe that the two companies are affiliated or related. To determine whether trademark infringement has occurred, courts consider a number of factors, including the similarity of the marks, the goods or services offered by the two companies, and the channels of trade in which the two companies operate.

The Case

The Infinity Energy lawsuit is still ongoing. In May 2022, the court denied Infinite Energy’s motion for summary judgment, meaning that the case will proceed to trial.

Implications for Consumers

The outcome of the Infinity Energy lawsuit could have implications for consumers. If Infinity Energy is successful in its lawsuit, Infinite Energy Home Services may be required to change its mark or cease using it altogether. This could make it more difficult for consumers to distinguish between the two companies and could lead to confusion about the source of their goods or services.

Conclusion

The Infinity Energy lawsuit is a reminder of the importance of trademark protection. Businesses that use trademarks should take steps to protect their marks from infringement by other businesses. Consumers should also be aware of the potential for trademark infringement and should be careful when choosing products or services from companies with similar marks.

FAQs

What is the Infinity Energy lawsuit about?

The Infinity Energy lawsuit is about a trademark infringement claim. Infinity Energy alleges that Infinite Energy Home Services’ mark is too similar to its own mark and is likely to confuse consumers.

What is trademark infringement?

Trademark infringement occurs when a company uses a trademark that is confusingly similar to another company’s trademark in a way that is likely to cause consumers to believe that the two companies are affiliated or related.

What are the implications of the Infinity Energy lawsuit for consumers?

If Infinity Energy is successful in its lawsuit, Infinite Energy Home Services may be required to change its mark or cease using it altogether. This could make it more difficult for consumers to distinguish between the two companies and could lead to confusion about the source of their goods or services.

What can businesses do to protect their trademarks?

Businesses that use trademarks should take steps to protect their marks from infringement by other businesses. This includes registering their trademarks with the United States Patent and Trademark Office (USPTO) and monitoring the marketplace for potential infringers.

What can consumers do to avoid trademark infringement?

Consumers should be aware of the potential for trademark infringement and should be careful when choosing products or services from companies with similar marks. Consumers can also check the USPTO’s trademark database to see if a mark is registered.

What is the status of the Infinity Energy lawsuit?

The Infinity Energy lawsuit is still ongoing. In May 2022, the court denied Infinite Energy’s motion for summary judgment, meaning that the case will proceed to trial.

I hope this article has been informative. Please let me know if you have any other questions.

References

• Bloomberg Law: https://news.bloomberglaw.com/ip-law/infinity-infinite-solar-energy-trademark-suit-will-require-trial
• Casetext: https://casetext.com/case/infinity-energy-inc-v-infinite-energy-home-servs-1
• Better Business Bureau: https://www.bbb.org/us/ca/rocklin/profile/solar-energy-product-services/infinity-energy-1156-90020874/complaints